How to pick the correct foundation shade?
This is something that plagues us all, and even the best of us don’t always get it right. The idea when picking a foundation shade is to match it to your neck and chest area. The idea of foundation is to even out the skin and make it all one colour, dimension and colour is brought back in by then applying blush, bronzer, contour and highlight.
Top tips to help you pick the right shade
• Apply a stripe of the foundation down your jawline onto your neck and see if the colour blends into the skin.
• Never test on the back of your hand. Your hand is never going to be the same colour as your face.
• Ask for samples. Never buy any foundations without taking it home and trying it out. Even drugstore brands. Bring along a little sample pot and ask for a sample.
• Pick for your skin tone
How do I know my skin tone?
There are three types of skin tones that we can fall into: cool, warm and neutral. The majority of high end brands will have a range for each tone, and the high-street brands are starting to follow suit.
Do you find that you suit silver jewellery better than gold? Well, if you do then chances are your cool toned. Try pick a foundation with more of a pinky base.
Gold jewellery suits you better? Well then go for more yellow toned products
Well aren’t you lucky, you suit both! Skin tone aside, the ideal foundation should disappear into your skin, so if in doubt try three different shades at the same time along your jawline and whatever one disappears and looks more skin like is the one for you.
This area is all about personal preference, you can even switch it up on a daily basis unless you know what brush or sponge works best with each foundation you’re using.
Lot of people love the Real Techniques blending sponge for liquid foundation application as it leaves the skin looking airbrushed and blends out any leftover product.
Ideally you can use a brush, like the Blanc canvas cosmetics f20 flat top kabuki brush which is an amazing product and an Irish company.
Prepping the skin
Making sure the skin is prepped for foundation is important. For the winter months try to incorporate a moisturising primer of your choice into your skincare routine. This helps create a barrier between your skin and the foundation, stopping the product from sitting in any enlarged pores you may have, and also helps control oil production.
Party season tips
Have you ever looked back on pictures and wondered why your face is white? This is due to the SPF in your foundation. The SPF essentially believes the flash photography to be harmful and bounces it back off your skin. Hence the white face brown body! To counteract this and be picture perfect simply ensure that your foundation contains a very low SPF or contains none at all.
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